The budget is approved. The launch date is set. You have three months. Great! That’s plenty of time to create the Product Video you’ve been asked to produce.
But fast forward to three weeks before launch, and you still don’t have an approved script to start production.
We’ve been there. Many times. If you are a marketer in a complex industry, you’ve likely been there too.
We are used to working with companies that have complex products or services to explain. Often, the nuance is so deep that even the marketing team relies heavily on technical experts to understand it.
So, the Product Owner or the Engineering team sends over a 50-page technical white paper. Your job? Turn that density into a 90-second engaging script.
This script then must navigate a maze of stakeholders. We often see “Frankenstein” drafts where five different people have added their own sentences, destroying the flow. The result is a “Launch Video Script_v25” that is close to approval… but never quite gets there.
Turning a 32-page report into a 90-second video campaign for RFI GLOBAL.
A Script is Not Just Text
This is where we can help. A script isn’t just words on a page; it is a blueprint for visuals.
When we write a script, we are simultaneously designing the motion graphics or live-action shots that will accompany the words. We find the “hook” and structure the narrative to take the viewer on a journey—from the problem they face to the solution you offer.
We Prefer the “Raw Materials”
At Arana Studio, we don’t expect you to come to us with a polished storyboard. In fact, we prefer it if you don’t.
While we are flexible and happy to work from a provided script, we work best when we can help shape the message from the start.
Don’t worry about the polish—just give us the inputs:
- Send us the technical documentation.
- Share the internal slide deck you used to pitch the product.
- Jump on a 20-minute call to “brain-dump” your ideas with us.
We take it from there. Our job is not just to produce a high-quality video, but to make the entire process as smooth and enjoyable as possible for you.
