Video Strategy Archives

How to Structure and Write a B2B Product Video Script

Scriptwriting for a B2B product (or SaaS) video is not an easy task. Especially at the beginning of the process, when you’re staring at a blank page.

aranastudio13/01/2026

Industrial Video Strategy

They Sell Better, But We Are Better: Winning the Video War in the Industrial Sector

It is a frustrating moment that every Industrial Marketing Manager faces eventually. You are looking at a competitor’s website or LinkedIn feed. You see their new video campaign.

aranastudio17/12/2025

Video Strategy

How to Structure and Write a B2B Product Video Script

They Sell Better, But We Are Better: Winning the Video War in the Industrial Sector

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