An advert for highly qualified young people
to join strategic companies in Bizkaia, Basque Country.

Challenge

The government of Bizkaia, which covers the area around Bilbao, together with the BBK Foundation, wanted to reach young, highly qualified people to join the Bizkaia BBK Grants programme. This programme aims to connect high-level professionals with strategic companies in sectors such as aeronautics, automotive, big data, energy, silver economy and finance, in order to ensure that talented people stay in Bizkaia.

We produced a 20-second advert for cinemas and TV broadcast, showcasing the international nature of the programme, the sectors of interest and the companies involved.

It ended with a final call to action: We want talented people to stay in Bizkaia.