Challenge
Kantar’s Worldpanel Division is the world’s leading evidence-based insights and consulting company. They have a unique understanding of how people think, feel and act, globally and locally in across more than 90 markets.
When they wanted to announce their new service, Worldpanel Go, and generate excitement among clients, it was important to state that this new panel complemented their current portfolio, while also explaining how it enhances their offering, providing more depth and granularity to their insights.
Kantar’s design team sent us their static proposals for the campaign. They wanted to work with a simple shape, a triangle, that indicates direction. The main concepts were:
DEPTH | FURTHER | BEYOND | BIG | DETAIL
Based on these inputs, we developed an animation style, and created a dynamic video that visually represents their core messages and showcases the advantages of Worldpanel Go.
